Social Media Usage and Tertiary Students’ Academic Performance: Examining the Influences of Academic Self-Efficacy and Innovation Characteristics

The universal growth of social media usage among tertiary students has been linearly associated with academic performance. As social media use continues its constant growth, its application among tertiary students is inevitable. Its influence on academic performance turns out to be an ever more important question to think about. Researchers have mixed results, some found social media usage having little to no effect, and others found negative...