Shipping fee schedules and return behavior
Abstract
We study the influence of shipping fee schedules on the return behavior of customers. Based on a randomized field experiment, we analyze the behavior of visitors of an online shop. Specifically, online shop visitors are assigned to one of seven different shipping fee structures where (a) minimum order sizes, (b) shipping fees, and (c) threshold-based free shipping levels are varied. We observe the number and amount of purchases as well as the...
Paper Details
Title
Shipping fee schedules and return behavior
Published Date
Apr 11, 2019
Journal
Volume
30
Issue
2
Pages
151 - 165
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