Original paper
The moderating effect of corporate reputation on inter-firm alliance impact on company performance
Abstract
Purpose The purpose of this paper is to untangle the impacts of a firm’s corporate reputation and its alliance partners’ social capital on its financial performance, drawing on the relational and the network points of view. Design/methodology/approach This paper explored the moderating effect of corporate reputation on the relationship between partners’ social capital (e.g. resource heterogeneity, structural relations and partners’ social ties)...
Paper Details
Title
The moderating effect of corporate reputation on inter-firm alliance impact on company performance
Published Date
Jun 10, 2019
Journal
Volume
31
Issue
4
Pages
524 - 543
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Notes
History