Review paper
A goal-directed interactionist perspective of counterfeit consumption
Abstract
Purpose To provide a keener understanding of consumers’ decision-making processes and motivations regarding deliberate counterfeit consumption, this paper aims to integrate insights from several theoretical perspectives and the relevant literature. It proposes an overlooked yet important goal-directed interactionist perspective and identifies and tests a novel construct called consumers’ perceived counterfeit detection (PCD) in a proposed model....
Paper Details
Title
A goal-directed interactionist perspective of counterfeit consumption
Published Date
Jul 8, 2019
Volume
53
Issue
7
Pages
1311 - 1332
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