Appropriating value from industrial buyer-seller relationships by leveraging network capability

Purpose The purpose of this paper is to investigate how a B2B firm can improve its value appropriation from industrial buyer–seller relationships by leveraging its network capability, as well as the curvilinear moderating role of the firm’s network embeddedness. Design/methodology/approach This paper empirically examines seven research hypotheses about the relationship between network capability and value appropriation and the curvilinear...