Stages in the development of consumers' online trust as mediating variable in online banking system: a proposed model

Volume: 9, Issue: 3, Pages: 170 - 170
Published: Jan 1, 2019
Abstract
Several studies suggest that consumers have not adopted online banking system to the same degree primarily because of online trust related issues. It is a long-term barrier for realising the potentials of B2C banking innovations. However, current literature relating to trust in online banking arguably falls short in at least two areas. First, lack of comprehensive study detailing the stages of trust as mediating variable between antecedents and...
Paper Details
Title
Stages in the development of consumers' online trust as mediating variable in online banking system: a proposed model
Published Date
Jan 1, 2019
Volume
9
Issue
3
Pages
170 - 170
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