Original paper
Measuring social media influencer index- insights from facebook, Twitter and Instagram
Abstract
The growth of social media has completely revamped the way people interact, communicate and engage. These platforms play a key role in facilitating greater outreach and influence. This study proposes a mechanism for measuring the influencer index across popular social media platforms including Facebook, Twitter, and Instagram. A set of features that determine the impact on the consumers are modelled using a regression approach. The underlying...
Paper Details
Title
Measuring social media influencer index- insights from facebook, Twitter and Instagram
Published Date
Jul 1, 2019
Volume
49
Pages
86 - 101
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