Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications
Volume: 28, Issue: 8, Pages: 957 - 980
Published: Mar 6, 2019
Abstract
Given the accelerating adoption of apps and mobile technology in the hospitality and tourism industry, it is critical to understand customer experience of mobile apps as emerging marketing...
Paper Details
Title
Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications
Published Date
Mar 6, 2019
Volume
28
Issue
8
Pages
957 - 980
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