Review paper
Mating and marketing
Abstract
Mating motives, informed by an evolutionary perspective, are central to marketing and consumer behavior. Humans have an evolved menu of mating strategies that vary along a temporal continuum anchored by long-term committed mating (e.g., marriage) and short-term mating (e.g., one-night stands, brief affairs). Men and women, although similar in some ways, differ in their psychology of short-term and long-term mating in some respects. The proposed...
Paper Details
Title
Mating and marketing
Published Date
Nov 1, 2020
Journal
Volume
120
Pages
492 - 497
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Notes
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