Mating and marketing

Mating motives, informed by an evolutionary perspective, are central to marketing and consumer behavior. Humans have an evolved menu of mating strategies that vary along a temporal continuum anchored by long-term committed mating (e.g., marriage) and short-term mating (e.g., one-night stands, brief affairs). Men and women, although similar in some ways, differ in their psychology of short-term and long-term mating in some respects. The proposed...