Review paper
Outcomes of entrepreneurship education in China: A customer experience management perspective
Abstract
Although important to business and economic development, entrepreneurship education has offered its customers (i.e., students) mixed experiences. While some prior studies find entrepreneurship education to have a positive effect on entrepreneurial attitude or activities, others report the opposite, suggesting the need to consider environmental factors. Drawing on the nascent research on customer experience management, this study treats...
Paper Details
Title
Outcomes of entrepreneurship education in China: A customer experience management perspective
Published Date
Oct 1, 2019
Journal
Volume
103
Pages
338 - 347
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