Original paper

Adoption and non-adoption motivational risk beliefs in the use of mobile services for health promotion

Volume: 29, Issue: 4, Pages: 846 - 869
Published: Aug 5, 2019
Abstract
Purpose The purpose of this paper is to validate empirically a theoretical model that integrates an innovative construct capturing consumers’ non-adoption risk belief associated with not using a mobile service designed to support them in a non-leisure activity. Design/methodology/approach A theoretical model contrasting perceived non-adoption risk to perceived adoption risk of a mobile service supporting health promotion was developed and tested...
Paper Details
Title
Adoption and non-adoption motivational risk beliefs in the use of mobile services for health promotion
Published Date
Aug 5, 2019
Volume
29
Issue
4
Pages
846 - 869
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