Trademarks, specialized complementary assets, and the external sourcing of innovation
Abstract
In this article, I study the relationship between valuable trademarks and a firm’s technology sourcing strategy. The Profiting from Innovation (PFI) and Transaction Cost Economics (TCE) perspectives have generated competing predictions regarding firms’ historical stock of valuable trademarks and their decision to pursue external technology sourcing. To conduct the empirical analysis, I use a sample of innovator firms in the manufacturing sectors...
Paper Details
Title
Trademarks, specialized complementary assets, and the external sourcing of innovation
Published Date
Nov 1, 2019
Journal
Volume
48
Issue
9
Pages
103709 - 103709
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