Incorporating a Short-Term Study Abroad Service Trip for Educating International Entrepreneurship in the BOP Market
Volume: 29, Issue: 3, Pages: 213 - 248
Published: Oct 9, 2018
Abstract
The bottom of the pyramid (BOP) market has gained importance in international entrepreneurship due to its large market potential. Drawing on the literature of international business education, as well as social entrepreneurship and international entrepreneurship education, we propose a course to educate students how to develop business intimacy with the BOP community. We employ the experiential-learning pedagogical framework and design elements...
Paper Details
Title
Incorporating a Short-Term Study Abroad Service Trip for Educating International Entrepreneurship in the BOP Market
Published Date
Oct 9, 2018
Volume
29
Issue
3
Pages
213 - 248
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