Original paper

An analysis of the preferences of the elderly in relation to retail stores

Volume: 11, Issue: 1, Pages: 52 - 52
Published: Jan 1, 2019
Abstract
The world population is aging and this phenomenon is a reality in Brazil as well. Nevertheless, there is a gap in the academic studies on consumer preference in the elderly. Thus, this paper examined what attributes are most important for retailers to have to maintain the loyalty of this group of consumers. Through two focus groups we generated a list of 44 attributes relevant to retailers. We then surveyed 615 consumers over 60 years of age and...
Paper Details
Title
An analysis of the preferences of the elderly in relation to retail stores
Published Date
Jan 1, 2019
Volume
11
Issue
1
Pages
52 - 52
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