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International Journal of Business and Emerging Markets
Papers
218
Papers 219
1 page of 22 pages (219 results)
Newest
Kamel Fantazy9
Estimated H-index: 9
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Alaa Aldin Abdul Rahim Al Athmay2
Estimated H-index: 2
The paper examines the relationships between sales managers and sales ethical behaviour in the context of emerging market. We focus on a rapidly emerging country, UAE, whose economic environment is similar to that of the most western nations. Data were collected from 515 sales managers in the UAE. Using structural equation modelling (SEM) approach, the results provide support for the proposed hypotheses. In emerging countries context, organisations are more likely to employ behaviour base-manage...
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Building on horizontal and vertical individualism and collectivism (HV I-C) typology and regulatory focus theory (RFT), this study aims to examine cross-cultural environmental behaviour differences between HI-Finnish and VC-Pakistani consumers. In regards to consumers' attitude towards environmentally friendly products, the results demonstrated predominantly HI-promotion-focused regulatory fit effect in Finland and VC-prevention-focused regulatory fit effect in Pakistan. Consequently, consumers'...
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John A. Parnell25
Estimated H-index: 25
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Gaye Acikdilli , James D. Doyle2
Estimated H-index: 2
This paper assesses how competitive uncertainty shapes strategic emphasis, capability development, and organisational performance in an emerging economy. Non-market strategy (NMS) is introduced as a strategic orientation focused on strategic liaison, corporate political activity (CPA), and environmental management. Data collection occurred in Turkey, an emerging economy known historically as a regional centre of commerce, but increasingly defined by political and economic uncertainty. Analyses d...
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The study investigates whether external environment in which firms operate plays any role in the choice of corporate capital structure decision in Nigeria. A panel data of 66 listed companies, comprising firms' leverage, macroeconomic variables and institutional quality, are used. Data are collected from World Development Indicator, OPEC annual oil price statistics, annual reports and accounts of selected listed companies, fact books published by Nigerian stock exchange and International Country...
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Evandro Luiz Lopes5
Estimated H-index: 5
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Eduardo Garcia1
Estimated H-index: 1
The world population is aging and this phenomenon is a reality in Brazil as well. Nevertheless, there is a gap in the academic studies on consumer preference in the elderly. Thus, this paper examined what attributes are most important for retailers to have to maintain the loyalty of this group of consumers. Through two focus groups we generated a list of 44 attributes relevant to retailers. We then surveyed 615 consumers over 60 years of age and found that the dimensions service and assortment m...
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Peter Broeder1
Estimated H-index: 1
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Rendal Derksen
The ease of adapting and customising content leads targeted promotions to be one of the most important strategies in online marketing. Online marketers use different strategies to attract consumers to their webshop, such as scarcity effects. A specific type of scarcity is exclusivity, in which only a selected group of people receives a promotion. This study examines the effectiveness of the use of online targeted promotions across cultures. 140 Dutch and 123 Mexicans between 18 and 35 years old ...
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