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International Journal of Business and Emerging Markets
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#1Kamel Fantazy (University of Winnipeg)H-Index: 10
#2Alaa Aldin Abdul Rahim Al Athmay (College of Business Administration)
The paper examines the relationships between sales managers and sales ethical behaviour in the context of emerging market. We focus on a rapidly emerging country, UAE, whose economic environment is similar to that of the most western nations. Data were collected from 515 sales managers in the UAE. Using structural equation modelling (SEM) approach, the results provide support for the proposed hypotheses. In emerging countries context, organisations are more likely to employ behaviour base-manage...
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#1Jaydeep Mukherjee (Management Development Institute)H-Index: 3
#2Soumendu Biswas (Management Development Institute)H-Index: 8
Last.Ruchi Garg (BML Munjal University)H-Index: 2
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The objective of the paper is to investigate consumer-based determinants of brand love and its consequences. The study examines brand reputation, brand anthropomorphisation, communal orientation as factors influencing brand love and word of mouth, consumer forgiveness, and willing to pay a price premium as outcomes of brand love. A total of 360 responses were collected and SEM was employed to examine the research model. Findings indicated that brand anthropomorphisation, communal orientation, an...
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Building on horizontal and vertical individualism and collectivism (HV I-C) typology and regulatory focus theory (RFT), this study aims to examine cross-cultural environmental behaviour differences between HI-Finnish and VC-Pakistani consumers. In regards to consumers' attitude towards environmentally friendly products, the results demonstrated predominantly HI-promotion-focused regulatory fit effect in Finland and VC-prevention-focused regulatory fit effect in Pakistan. Consequently, consumers'...
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#1John A. Parnell (University of North Carolina at Pembroke)H-Index: 27
#2Gaye Acikdilli (University of North Carolina at Pembroke)
Last.James D. Doyle (University of North Carolina at Pembroke)H-Index: 38
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This paper assesses how competitive uncertainty shapes strategic emphasis, capability development, and organisational performance in an emerging economy. Non-market strategy (NMS) is introduced as a strategic orientation focused on strategic liaison, corporate political activity (CPA), and environmental management. Data collection occurred in Turkey, an emerging economy known historically as a regional centre of commerce, but increasingly defined by political and economic uncertainty. Analyses d...
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Finance
Emerging markets
Economics
Marketing
Economic growth