Original paper
New perspective on informal knowledge sharing in the self-service environment
Abstract
Customers informally sharing knowledge with other potential users about self-services may contribute to greater service adoption. However, amid the multitude of contributing factors previously identified, little is known about the extent to which informal knowledge from a fellow customer may inspire the receiving customer to engage in further informal knowledge sharing behaviour regarding self-services and the degree to which consumers’...
Paper Details
Title
New perspective on informal knowledge sharing in the self-service environment
Published Date
Dec 25, 2018
Journal
Volume
40
Issue
7-8
Pages
542 - 564
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Notes
History