Comparing responses to differently framed and formatted persuasive messages to encourage help-seeking for depression in Japanese adults: a cross-sectional study with 2-month follow-up

Objective To examine audience’s responses to differently framed and formatted persuasive messages in the context of developing depression help-seeking messages. Design Cross-sectional followed by 2-month follow-up study. Setting and participants A web-based survey was conducted in July 2017 among Japanese adults aged 35–45 years. There were 1957 eligible respondents without psychiatric history. Of these, 1805 people (92.2%) completed the 2-month...