Original paper
Managing Customer Resource Endowments and Deficiencies for Value Cocreation: Complex Relational Services
Abstract
The resources that customers have and are able to contribute or utilize may influence, shape, and determine the support that they receive from service providers. Yet, there is limited knowledge on the types of resources customers bring into the service process, that is, customer resource endowments and deficiencies, and how these relate to the service offered by providers. This study thus investigates the interplay and mobilization of specific...
Paper Details
Title
Managing Customer Resource Endowments and Deficiencies for Value Cocreation: Complex Relational Services
Published Date
Nov 19, 2018
Journal
Volume
22
Issue
2
Pages
156 - 172
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Notes
History