Match!
Carolin Plewa
University of Adelaide
BusinessMarketingPublic relationsRelationship marketingKnowledge management
100Publications
18H-index
917Citations
What is this?
Publications 103
Newest
#1Diana Ayi Wong (University of Adelaide)
#2Jodie Conduit (University of Adelaide)H-Index: 12
Last. Carolin Plewa (University of Adelaide)H-Index: 18
view all 3 authors...
While organizations continue to face extensive pressure to introduce novel products to the market, the question of how customers initiate engagement with novel products remains unanswered. This art...
Source
#1Balzhan OrazbayevaH-Index: 1
#2Carolin Plewa (University of Adelaide)H-Index: 18
Last. Victoria Galan MurosH-Index: 1
view all 4 authors...
Abstract University-Business Cooperation (UBC) is an essential mechanism for advancing interests of business, universities and societies. To improve our understanding of the future of UBC research and practice, this study reports on a priority setting process comprising a two-stage research design. Qualitative research identifies a portfolio of six priority areas and 58 related topics. A quantitative step then evaluates the perceived future importance and current advancement of these topics. Thi...
Source
Source
#1Michael Kleinaltenkamp (FU: Free University of Berlin)H-Index: 18
#2Ingo O. Karpen (RMIT: RMIT University)H-Index: 11
Last. Jodie Conduit (University of Adelaide)H-Index: 12
view all 5 authors...
Abstract Customer engagement has emerged as a central concept in marketing. Despite extensive scholarly investigations and managerial interest though, considerations of customer engagement and emotional connections in business marketing have been scant. Researchers tend to focus on individual-level engagement, which is conceptually inadequate to address the inherently multi-actor nature of business-to-business marketing. Therefore, this article introduces the concept of collective engagement, hi...
4 CitationsSource
#1Julia Fehrer (University of Auckland)H-Index: 5
#2Jodie Conduit (University of Adelaide)H-Index: 12
Last. Matthew AlexanderH-Index: 11
view all 6 authors...
#1Sylvia C. NgH-Index: 1
#2Jillian C. Sweeney (UWA: University of Western Australia)H-Index: 36
Last. Carolin Plewa (University of Adelaide)H-Index: 18
view all 3 authors...
The resources that customers have and are able to contribute or utilize may influence, shape, and determine the support that they receive from service providers. Yet, there is limited knowledge on ...
1 CitationsSource
#1Balzhan Orazbayeva (Münster University of Applied Sciences)H-Index: 1
#2Todd Davey (Telecom Business School)
Last. Victoria Galán-MurosH-Index: 2
view all 4 authors...
ABSTRACTThe importance of university-business cooperation (UBC) continues to grow. To date, however, our understanding of UBC in education is lacking, as is our knowledge of the motivations of acad...
Source
#1Nisha KorffH-Index: 3
#2Carolin PlewaH-Index: 18
Last. Thomas BaakenH-Index: 9
view all 3 authors...
University-industry linkages (UILs) can generate significant tangible and intangible benefits by combining a university’s specialized knowledge and human resources with industry expertise. Individuals contribute skills, knowledge, competencies and experience to such linkages and are the key drivers for determining their success. While having prior experience in UILs has been discussed as important to achieve substantial UIL, literature is yet to understand why this is the case, considering in pa...
Source
#1Carolin PlewaH-Index: 18
#2Giselle RampersadH-Index: 13
Last. Joanne HoH-Index: 2
view all 3 authors...
Linkages between university and industry are known to facilitate economic development on a national level as well as render benefits to universities and industry. As a result, there has been growing attention on the success factors of such collaborations. Despite such prominence, our understanding of the evolution of these factors in university-industry relationships remains limited. Building on extant research, this study contributes to our theoretical and managerial understanding by examining ...
Source
#1Hande Akman (University of Adelaide)H-Index: 1
#2Carolin Plewa (University of Adelaide)H-Index: 18
Last. Jodie Conduit (University of Adelaide)H-Index: 12
view all 3 authors...
Online innovation communities are central for many organizations seeking to advance their innovation portfolio. While these communities rely on consumers to collaborate in the innovation process, it remains unclear what drives these consumers to perform value co-creation activities and what value dimensions they derive as a result. This paper aims to advance the understanding of value co-creation in the online collaborative innovation context. Specifically, it aims to examine social and individu...
1 CitationsSource
12345678910