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Carolin Plewa
University of Adelaide
BusinessMarketingPublic relationsRelationship marketingKnowledge management
111Publications
19H-index
1,072Citations
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#1Sylvia C. Ng (MIT: Massachusetts Institute of Technology)
#1Sylvia C. NgH-Index: 2
Last. Carolin Plewa (University of Adelaide)H-Index: 19
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Abstract In a marketplace characterised by more demanding and more active customers, both academics and practitioners have become increasingly drawn to the concept of customer engagement (CE). Despite the recognised importance of CE, research in this area remains fragmented with a variety of definitions and conceptualisations evident in the literature. This is concerning, as a lack of alignment may result in misinterpretations, causing further divergence in future research. This paper thus offer...
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#1Balzhan Orazbayeva (Münster University of Applied Sciences)H-Index: 1
#2Carolin Plewa (University of Adelaide)H-Index: 19
For university–business cooperation (UBC) to prosper, academics must be sufficiently motivated to undertake different collaborative activities and engage with businesses in various ways. Our unders...
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#1Julia Fehrer (University of Auckland)H-Index: 5
#2Jodie Conduit (University of Adelaide)H-Index: 14
Last. Matthew AlexanderH-Index: 12
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Purpose: Combining institutional work and actor engagement (AE) literature, this paper aims to elucidate how the collective action of market shaping occurs through the interplay between market shapers’ institutional work and engagement of other market actors. While markets are shaped by actors’ purposive actions, and recent literature notes the need to also mobilize AE, the underlying process remains nebulous. Design/methodology/approach: This paper is conceptual but supported by an illustrative...
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#1Diana Ayi Wong (University of Adelaide)
#2Jodie Conduit (University of Adelaide)H-Index: 14
Last. Carolin Plewa (University of Adelaide)H-Index: 19
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While organizations continue to face extensive pressure to introduce novel products to the market, the question of how customers initiate engagement with novel products remains unanswered. This art...
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#1Balzhan OrazbayevaH-Index: 1
#2Carolin Plewa (University of Adelaide)H-Index: 19
Last. Victoria Galan MurosH-Index: 1
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Abstract University-Business Cooperation (UBC) is an essential mechanism for advancing interests of business, universities and societies. To improve our understanding of the future of UBC research and practice, this study reports on a priority setting process comprising a two-stage research design. Qualitative research identifies a portfolio of six priority areas and 58 related topics. A quantitative step then evaluates the perceived future importance and current advancement of these topics. Thi...
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#1Jodie ConduitH-Index: 14
#2Ingo O. KarpenH-Index: 12
Last. Michael KleinaltenkampH-Index: 19
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#1Michael Kleinaltenkamp (FU: Free University of Berlin)H-Index: 19
#2Ingo O. Karpen (RMIT: RMIT University)H-Index: 12
Last. Jodie Conduit (University of Adelaide)H-Index: 14
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Abstract Customer engagement has emerged as a central concept in marketing. Despite extensive scholarly investigations and managerial interest though, considerations of customer engagement and emotional connections in business marketing have been scant. Researchers tend to focus on individual-level engagement, which is conceptually inadequate to address the inherently multi-actor nature of business-to-business marketing. Therefore, this article introduces the concept of collective engagement, hi...
10 CitationsSource
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