Entrepreneurial public leadership: 5As framework for wellness promotion

Purpose The purpose of this paper is to develop a 5As framework for entrepreneurial nudge public leadership for health and wellness promotion based on two exemplary cases in Mississippi. Design/methodology/approach The authors use a “case within a case” study design to develop the 5As public influence framework for entrepreneurial public leadership. Findings Based on the investigated cases of healthcare and wellness promotion in Hernando and...