Anchors Aweigh: The Sources, Variety, and Challenges of Mission Drift

The growing number of studies referencing the concept of mission drift implies that such drift is an undesirable strategic outcome related to inconsistent organizational action, yet beyond such references, little is known about how mission drift occurs, how it impacts organizations, and how organizations should respond. Existing management theory more broadly offers initial albeit equivocal insight for understanding mission drift. On the one...