Linguistic Features of Identifiable Victim Effect in Microlending

With the widespread adoption of crowdfunding, new questions arise concerning how individuals make funding decisions online where the role of texts become particularly important. Our study used the text from Kiva which enables prosocial lending to small business and community groups located in emerging markets. Given that funders do exhibit prosocial motivations, we draw on the identifiable victim effect theory which postulates identifiability of...