Identifying Media Effects Through Low-Cost, Multiwave Field Experiments

Field experiments are notoriously difficult to implement when studying media effects. They are often prohibitively expensive, require the cooperation of a nonacademic entity, and measure effects some time after exposure to treatment. In this article, we outline a design for low-cost, multiwave field experiments of media effects. Researchers can implement this design on their own and can control the timing of when they measure effects. We...