Global convergence of consumer spending: Conceptualization and propositions
Abstract
The convergence versus divergence debate has persistently presented a puzzle in the scholarly literature. Forces of globalization created a wave of convergence. Yet, the recent worldwide events have changed the course of globalization, slowing its seemingly unavoidable forward direction. It is, therefore, incumbent upon international business scholars to reexamine the convergence versus divergence debate in the contemporary world economy....
Paper Details
Title
Global convergence of consumer spending: Conceptualization and propositions
Published Date
Apr 1, 2019
Volume
28
Issue
2
Pages
294 - 304
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