The sense of it all: Framing and narratives in sensegiving about a strategic change
Abstract
Managers leading strategic change processes have to be skilled language users in order to convince others of the necessity of change and to shape the interpretations of their followers in a preferred direction. This paper asks how and why managers employ certain forms of language in their sensegiving during strategic change, and when these managers are effective in their language use to change the sensemaking of others in the organization. On...
Paper Details
Title
The sense of it all: Framing and narratives in sensegiving about a strategic change
Published Date
Oct 1, 2019
Journal
Volume
52
Issue
5
Pages
101852 - 101852
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