The Normal, Improving, and Productive Self: Unpacking Neoliberal Governmentality in Therapeutic Interactions

Psychotherapy might be seen as a site of reproduction of neoliberal capitalist ideology. Unpacking therapeutic discourse affords the opportunity to explore neoliberalism in operation. We present a theoretical case for exploring neoliberalism in the therapeutic context. Specifically, we identify and illustrate three neoliberal discourses: the normal self, the improving self, and the productive self. We discuss how therapists might orient to these...