Original paper
The international penetration of ibusiness firms: Network effects, liabilities of outsidership and country clout
Volume: 50, Issue: 2, Pages: 172 - 192
Published: Sep 12, 2018
Abstract
The burgeoning of ibusiness firms in the modern digital economy challenges the received internationalization theory. Given that ibusinesses such as social networking sites create value by providing a digital platform for users to interact with one another, we employ a user-network perspective and externalization logic, suggesting that ibusinesses’ internationalization process depends critically on users’ collective interactions, instead of being...
Paper Details
Title
The international penetration of ibusiness firms: Network effects, liabilities of outsidership and country clout
Published Date
Sep 12, 2018
Volume
50
Issue
2
Pages
172 - 192
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