Social media empowerment in social movements: power activation and power accrual in digital activism

Social media assume a role in activism by enabling the powerless to voice widely shared grievances and organise unequally distributed resources. However, the predominant focus on the episodic effect of social media in the digital activism literature presents a limited understanding of how social media can play a role at different level of grassroots involvement and for movement continuity. By adopting a multidimensional empowerment perspective...