Original paper
Does taste sensitivity matter? The effect of coffee sensory tasting information and taste sensitivity on consumer preferences
Abstract
Product sensory information, an external cue, could greatly influence consumer enjoyment of hedonic products like coffee. The question is what type of sensory information, subjective (e.g., aroma, flavor and body) or objective (e.g., origin, varieties and production practices), has a higher impact on consumer product experience accounting for heterogeneous taste sensitivity. We examine this question using a between-subject experiment where...
Paper Details
Title
Does taste sensitivity matter? The effect of coffee sensory tasting information and taste sensitivity on consumer preferences
Published Date
Jan 1, 2019
Journal
Volume
71
Pages
447 - 451
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