Co-creating value in online innovation communities
Abstract
Purpose Online innovation communities are central for many organizations seeking to advance their innovation portfolio. While these communities rely on consumers to collaborate in the innovation process, it remains unclear what drives these consumers to perform value co-creation activities and what value dimensions they derive as a result. This paper aims to advance the understanding of value co-creation in the online collaborative innovation...
Paper Details
Title
Co-creating value in online innovation communities
Published Date
Jun 10, 2019
Volume
53
Issue
6
Pages
1205 - 1233
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