Original paper
Consumer choices among service brands offering ethical attributes
Abstract
This research improves understanding of how consumers integrate their evaluations of ethical attributes with other service features in making brand choices. Although consumers appreciate brands they perceive to be ethical, few studies have examined what consumers are willing to give up in order to select a brand that offers specific ethical attributes, and under what conditions they might be willing to do so. To better characterize consumer...
Paper Details
Title
Consumer choices among service brands offering ethical attributes
Published Date
Jul 26, 2018
Journal
Volume
39
Issue
15-16
Pages
1167 - 1189
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Notes
History