The many faces of self-control: Tacit assumptions and recommendations to deal with them.

The term self-control is broadly used by both researchers and lay people. However, both the term itself and the research on self-control is full of assumptions that are often unexamined and unchallenged. In this paper, we question many assertions and assumptions about self-control that foster confusion and controversy, including the multitude of processes encompassed by the varied uses of the term self-control. We describe how these assumptions...