Organizational capabilities that enable big data and predictive analytics diffusion and organizational performance

Purpose Big data and predictive analytics (BDPA) has received great attention in terms of its role in making business decisions. However, current knowledge on BDPA regarding how it might link organizational capabilities and organizational performance (OP) remains unclear. Drawing from the resource-based view, the purpose of this paper is to propose a model to examine how information technology (IT) deployment (i.e. strategic IT flexibility,...