App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings?
Abstract
Many companies compete globally in a world in which user ratings and price are important drivers of performance but whose importance may differ by country. This study builds on the cultural, economic, and structural differences across countries to examine how app popularity reacts to price and ratings, controlling for product characteristics. Estimated across 60 countries, a dynamic panel model with product-specific effects reveals that price...
Paper Details
Title
App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings?
Published Date
Sep 1, 2018
Journal
Volume
82
Issue
5
Pages
20 - 44
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Notes
History