Review paper
Orientations and capabilities of born global firms from emerging markets
Abstract
Purpose The purpose of this paper is to examine the impact of entrepreneurial orientation and networking capabilities of born global firms in an emerging market on marketing strategy and foreign market performance. Design/methodology/approach Structural equation modeling was used to analyze data from 1,001 internationalized firms in an emerging market and to test seven hypotheses regarding the development of marketing strategy and foreign market...
Paper Details
Title
Orientations and capabilities of born global firms from emerging markets
Published Date
Jun 11, 2018
Volume
35
Issue
6
Pages
936 - 957
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