From goods-service logic to a memory-dominant logic: Business logic evolution and application in hospitality

Earlier theories of business logics represent a shift in the value creation mindset. This study proposes a framework related to the applicability within the context of hospitality and advocates advancing the existing logic beyond value-in-use or experience to value-in-memory as a firm strategy described as memory-dominant logic (MDL). The proposed framework indicates that the range of business logic constructs represent complementary and...