ENHANCING STUDENTS’ MARKETING INFORMATION LITERACY
Abstract
A principal goal of marketing educators is to prepare students to be successful in their future careers. The marketing education community is beginning to recognize the importance of information literacy as an important component of job readiness. We present details of a content analysis that describes the amount and scope of marketing coverage provided in two business periodicals. Our second study examines how students use business publications...
Paper Details
Title
ENHANCING STUDENTS’ MARKETING INFORMATION LITERACY
Published Date
Apr 25, 2018
Journal
Volume
29
Issue
1
Pages
52 - 64
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