Cross-Cultural Differences and Similarities in Human Value Instantiation

Previous research found that the within-country variability of human values (e.g., equality and helpfulness) clearly outweighs between-country variability. Across three countries (Brazil, India, and the United Kingdom), the present research tested in student samples whether between-nation differences reside more in the behaviors used to concretely instantiate (i.e., exemplify or understand) values than in their importance as abstract ideals. In...