Lobbying as a potent political marketing tool for firm performance: A closer look
Abstract
This study endeavors to enhance political marketing literature about the impact of lobbying on firm performance. Our sample is composed of 140 U.S. firms and spans the years 2007–2014 to encompass the 2007–2009 recession and the subsequent recovery period. Our findings indicate that lobbying expenses positively contribute to firm performance. Also, government contracts in both ways, dollar amount and number of government contracts, act as...
Paper Details
Title
Lobbying as a potent political marketing tool for firm performance: A closer look
Published Date
Apr 24, 2018
Journal
Volume
35
Issue
7
Pages
511 - 521
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