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Silvia L. Martin
California State University, Los Angeles
9Publications
4H-index
153Citations
Publications 10
Newest
#1Silvia L. Martin (California State University, Los Angeles)H-Index: 4
#2Rajshekthar G. Javalgi (Walsh University)H-Index: 34
Last.Luciano Ciravegna (INCAE Business School)H-Index: 13
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Abstract Few studies have examined marketing capabilities as a source of competitive advantage in the international entrepreneurship (IE) field. Empirical evidence in the international new ventures (INVs) literature that considers the strategic interplay of marketing capabilities in developing new markets overseas is scant. Building upon the resource based view, this study develops a model of the relationships among marketing capabilities⁠—⁠competitive strategy⁠—⁠export venture performance. The ...
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#1Silvia L. Martin (California State University, Los Angeles)H-Index: 4
#2Rajshekthar G. Javalgi (Walsh University)H-Index: 34
Abstract From the standpoint of the knowledge-based view (KBV), the attainment and deployment of relevant knowledge is essential to firm performance. Nevertheless, there is little empirical evidence supporting KBV explanations of international new ventures' (INVs') export venture performance. This paper examines a KBV framework of INVs' export venture performance to assess the role of knowledge-based resources within the entrepreneurial orientation (EO) performance paradigm. The results show tha...
2 CitationsSource
#1Silvia L. Martin (California State University, Los Angeles)H-Index: 4
#2Rajshekthar G. Javalgi (CSU: Cleveland State University)H-Index: 34
International entrepreneurship emerged in recent years as a promising research stream focusing on how firms explore and exploit opportunities across borders, creating customer value and anticipating competitors’ moves. This study addresses international entrepreneurship literature challenges by analyzing more than seventy studies from the last twenty-four years that deal with the international new venture’s phenomenon. Particularly this study discusses five literature challenges: the increased a...
6 CitationsSource
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#1Silvia L. Martin (California State University, Los Angeles)H-Index: 4
#2Rajshekthar G. Javalgi (CSU: Cleveland State University)H-Index: 34
Last.Luciano Ciravegna (INCAE Business School)H-Index: 13
view all 3 authors...
Abstract The literature on high-tech international new ventures (INVs) has failed to consider the precursors of service advantage within the strategy interplay for approaching new markets overseas. Services account for an increasingly crucial component, especially in high-tech manufacturing sector. Attaining competitive advantage in international markets is contingent upon the level of service the firm offers to its customers. Building on the resource-based view, this study advances the literatu...
3 CitationsSource
#1Jeffrey E. Anderson (CSU: California State University)H-Index: 1
#2Silvia L. Martin (CSU: California State University)H-Index: 4
Last.Ruby P. Lee (FSU: Florida State University)H-Index: 22
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1 CitationsSource
#1Silvia L. Martin (CSU: California State University)H-Index: 4
Last.Erin Cavusgil (UM: University of Michigan)H-Index: 17
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Research on international entrepreneurship field is still in its infancy, where innovation is particularly emphasized in the pursuit of opportunities. The literature exhibits considerable gaps related to how newly born international firms, known as born globals, can overcome their asset-constrained conditions to enhance performance. In this regard, numerous scholars have proposed controversial arguments, such as that born global should leverage the highest levels of innovation for superior perfo...
18 CitationsSource
#1Silvia L. Martin (California State University, Los Angeles)H-Index: 4
#2Rajshekthar G. Javalgi (CSU: Cleveland State University)H-Index: 34
International new ventures (INVs) face constant competitive intensity, which serves to increase the already high difficulty of enhancing marketing capabilities to gain superior performance in foreign markets. International entrepreneurship (IE) literature suggests that entrepreneurial orientation (EO) may influence INVs' performance. However, EO can be a resource-consuming strategic orientation, and INVs face resource constraints. Specifically, the literature expresses doubts as to whether incre...
60 CitationsSource
#1Mathew Hughes (University of Nottingham)H-Index: 20
#2Silvia L. Martin (Lynchburg College)H-Index: 4
Last.Matthew J. Robson (University of Leeds)H-Index: 18
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Abstract This study examines the pivotal role of ambidextrous innovation in the strategy–performance thesis of the export ventures of high-technology international new venture (INV) firms. To date, the literature on INVs has failed to consider ambidextrous innovation in the strategy interplay in approaching new markets overseas. Building on the resource-based view of the firm, the authors empirically examine the relationships among competitive strategy, innovation ambidexterity, positional advan...
63 CitationsSource
#1Mathew HughesH-Index: 20
#2Silvia L. MartinH-Index: 4
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