Original paper
Sports Sponsorships of Food and Nonalcoholic Beverages
Abstract
BACKGROUND: Food and nonalcoholic beverage companies spend millions of dollars on professional sports sponsorships, yet this form of marketing is understudied. These sponsorships are valuable marketing tools but prompt concerns when unhealthy products are associated with popular sports organizations, especially those viewed by youth. METHODS: This descriptive study used Nielsen audience data to select 10 sports organizations with the most 2–17...
Paper Details
Title
Sports Sponsorships of Food and Nonalcoholic Beverages
Published Date
Apr 1, 2018
Journal
Volume
141
Issue
4
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