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Kelly D. Brownell
Duke University
346Publications
97H-index
33.9kCitations
Publications 347
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#1Kelly D. BrownellH-Index: 97
Last.Marlene B. SchwartzH-Index: 43
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#2Marlene B. SchwartzH-Index: 43
Last.Kelly D. BrownellH-Index: 97
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#1Marlene B. SchwartzH-Index: 43
#2Kelly D. BrownellH-Index: 97
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#1Ashley N. GearhardtH-Index: 28
Last.Kelly D. BrownellH-Index: 97
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#1Anne Barnhill (Johns Hopkins University)H-Index: 8
#2Anne Palmer (Johns Hopkins University)H-Index: 7
Last.Wendy L. Bennett (Johns Hopkins University)H-Index: 15
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Despite 2 decades of effort by the public health community to combat obesity, obesity rates in the United States continue to rise. This lack of progress raises fundamental questions about the adequ...
2 CitationsSource
#1Michael F. Jacobson (Center for Science in the Public Interest)H-Index: 11
#2James KriegerH-Index: 29
Last.Kelly D. Brownell (Duke University)H-Index: 97
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6 CitationsSource
#1Marie A. Bragg (NYU: New York University)H-Index: 11
#2Alysa N. MillerH-Index: 2
Last.Kelly D. Brownell (Duke University)H-Index: 97
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BACKGROUND: Food and nonalcoholic beverage companies spend millions of dollars on professional sports sponsorships, yet this form of marketing is understudied. These sponsorships are valuable marketing tools but prompt concerns when unhealthy products are associated with popular sports organizations, especially those viewed by youth. METHODS: This descriptive study used Nielsen audience data to select 10 sports organizations with the most 2–17 year old viewers of 2015 televised events. Sponsors ...
3 CitationsSource
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#1Gordon F. Tomaselli (Johns Hopkins University)H-Index: 69
#2William H. Roach (McDermott Will & Emery)H-Index: 6
Last.Laurie P. Whitsel (AHA: American Heart Association)H-Index: 17
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2 CitationsSource
#1Marie A. Bragg (NYU: New York University)H-Index: 11
#2Christina A. Roberto (UPenn: University of Pennsylvania)H-Index: 11
Last.Brian Elbel (NYU: New York University)H-Index: 23
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Abstract Food and beverage marketing has been identified as a major driver of obesity yet sports sponsorship remains common practice and represents millions of dollars in advertising expenditures. Research shows that food and beverage products associated with sports (e.g., MM although athletes may promote physical activity, they simultaneously encourage consumption of unhealthy products that can lead to negative health outcomes. We argue that more athletes and sports organizations should stop pr...
6 CitationsSource
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