The knowledge of entry mode decision for small and medium enterprises

Volume: 4, Issue: 1, Pages: 32 - 37
Published: Jan 1, 2019
Abstract
A suitable organizational structure is necessary for companies to effectively manage foreign activities. Firms can choose from among several modes of foreign market entry, including exporting, contractual agreements, joint venturing, acquiring an existing company, and establishing a wholly owned greenfield investment from scratch. However, the majority of literature on foreign market entry mode choices has focused on large multinational...
Paper Details
Title
The knowledge of entry mode decision for small and medium enterprises
Published Date
Jan 1, 2019
Volume
4
Issue
1
Pages
32 - 37
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