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Ching-Wei Ho
Feng Chia University
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Published on Jan 1, 2019in Journal of Innovation & Knowledge
Feng-Jyh Lin (FCU: Feng Chia University), Ching-Wei Ho (FCU: Feng Chia University)
Abstract A suitable organizational structure is necessary for companies to effectively manage foreign activities. Firms can choose from among several modes of foreign market entry, including exporting, contractual agreements, joint venturing, acquiring an existing company, and establishing a wholly owned greenfield investment from scratch. However, the majority of literature on foreign market entry mode choices has focused on large multinational enterprises. Small and medium enterprises (SMEs) w...
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