Original paper
Environmental management systems: an alternative marketing strategy for sustainability
Abstract
The purpose of the paper is to shed light on the extent to which environmental management systems such as ISO 14000 standards influence marketing efforts. By examining firms who prefer ISO 14000 standards against those who do not, this research provides a platform for understanding their significance when applied to marketing and seeks to improve environmental marketing strategies. The study empirically tests whether statistically significant...
Paper Details
Title
Environmental management systems: an alternative marketing strategy for sustainability
Published Date
Feb 1, 2018
Volume
27
Issue
5
Pages
417 - 434
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History