International franchising: A literature review and research agenda
Abstract
Albeit scholars have conducted international franchising research for over two decades, our understanding of the antecedents and outcomes of this particular type of internationalization is still limited. In this article, we systematically review the literature related to international franchising and create a road map of extant knowledge. Through this review, we seek to provide a greater understanding of the use of theories, methodologies, and...
Paper Details
Title
International franchising: A literature review and research agenda
Published Date
Apr 1, 2018
Journal
Volume
85
Pages
238 - 257
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