Modelling internet security software usage among undergraduate students
Volume: 48, Issue: 1, Pages: 2 - 20
Published: Feb 12, 2018
Abstract
Purpose The aim of this research is to analyse the impact of relative advantage, compatibility, ease of use, visibility, voluntariness, image, result demonstrability and trialability on intention to use internet security software using a model developed based on perceived characteristics of innovation by Moore and Benbasat (1991) among undergraduate...
Paper Details
Title
Modelling internet security software usage among undergraduate students
Published Date
Feb 12, 2018
Volume
48
Issue
1
Pages
2 - 20
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