A Multi-Dimensional Scale for Measuring Employer Brand

Introduction Although recent research is abundant with literature on war for talent (Ready et al., 2008), yet very little research attention has aimed at competitive talent management strategies (Bhatnagar, 2007, 2009) that can act as key differentiators in corporate success. Employer branding is one such long-term innovative HR strategy to attract and retain the best talent anywhere in the world (Wilden et al., 2010). It is important for the...