Original paper
Risk analysis in introduction of new technologies by start-ups in the Brazilian market
Abstract
Purpose The volatile scenario of technological innovation demonstrates the need for risk control processes, in order to ensure its viability. The purpose of this paper is to propose a conceptual framework for risk management in the introduction of new technologies by start-ups, aiming to provide the guidelines for the improvement of this process. Design/methodology/approach The study comes up with conceptual categories related to risk management...
Paper Details
Title
Risk analysis in introduction of new technologies by start-ups in the Brazilian market
Published Date
Jan 8, 2018
Journal
Volume
56
Issue
1
Pages
64 - 86
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Notes
History