MNEs’ Legitimation Strategies Under Formal and Informal Institutional Distance

Sub-Saharan Africa is experiencing epochal changes, arguably becoming the new frontier for business. Multinational enterprises (MNEs) wishing to operate there need to adopt legitimation strategies, showing their social and long-term commitment with local context. We argue that, a viable approach would be promoting access to electricity for local population. However, MNEs will be more able to implement this strategy whenever from countries...